Northeast Ohio Regional Library System - Event Information
Event Name:
Digital Marketing Tips, Tricks & Trends
Competency:
Marketing
Description:
In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions.
Learning Objectives
Learn the basics of graphic design and why it matters for your library.
How to apply for a Canva nonprofit account and navigate tools for content creation.
Understand trends and upcoming changes on various social media platforms.
Presenter :
Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.