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PRODID://NEOL//218339
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DTSTAMP:20260426T163059
VTIMEZONE:America/New_York
DTSTART:20211110T150000Z
DTEND:20211110T170000Z
UID:218339
SUMMARY:Digital Marketing Tips, Tricks & Trends 
LOCATION:Online via Zoom
DESCRIPTION:Digital Marketing Tips, Tricks & Trends \n\n11/10/21 10:00 AM EST\n - 11/10/21 12:00 PM EST\Description:\nIn this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions. \n \nLearning Objectives\n\n	Learn the basics of graphic design and why it matters for your library. \n	How to apply for a Canva nonprofit account and navigate tools for content creation.\n	Understand trends and upcoming changes on various social media platforms. \n\n \nPresenter :\n\nAlexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.\n \Details:\nWho Should Attend:  Anyone interested in Digital Marketing\nCompetency:  Marketing\n\nNon-Member Cost:      $55\nNEO-RLS Bronze Member/\nNORWELD, SERLS, SWON Member Cost:  $40\nNEO-RLS Silver Member Cost:   $25\nNEO-RLS Gold Member Cost:    FREE\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nThis event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:Digital Marketing Tips, Tricks & Trends <br /><br />11/10/21 10:00 AM EST - 11/10/21 12:00 PM EST<br />Description:<br />In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions.&nbsp;<br />
&nbsp;<br />
<strong>Learning Objectives</strong>
<ul>
	<li role="presentation">Learn the basics of graphic design and why it matters for your library.&nbsp;</li>
	<li role="presentation">How to apply for a Canva nonprofit account and navigate tools for content creation.</li>
	<li role="presentation">Understand trends and upcoming changes on various social media platforms.&nbsp;</li>
</ul>
&nbsp;<br />
<strong>Presenter :</strong><br />
<br />
<em><img alt="" src="https://neo-rls.org/photos/A_Yurosko_Headshot.png" style="margin: 10px 15px; float: left; width: 100px;" width="100" />Alexandria Yurosko</em> is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.<br />
&nbsp;<br />Details:<br />Who Should Attend:&nbsp; Anyone interested in Digital Marketing<br />
Competency:&nbsp; Marketing<br />
<br />
Non-Member Cost: &nbsp; &nbsp;&nbsp; $55<br />
NEO-RLS&nbsp;Bronze Member/<br />
NORWELD, SERLS, SWON&nbsp;Member Cost:&nbsp; $40<br />
NEO-RLS Silver Member Cost:&nbsp; &nbsp;$25<br />
NEO-RLS Gold Member Cost:&nbsp; &nbsp; FREE<br />
<br />
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.<br />
<br />
<strong><em>This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.</em></strong><br />
<br />
<font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font><br />Location:<br />Online via Zoom<br /><br />,  
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