Northeast Ohio Regional Library System - Event Information - Northeast Ohio Regional Library System

Event Name:
Empathetic Marketing: Connecting with Users through Marketing


Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.

Learning Objectives:
  • Define empathetic marketing
  • Show examples of empathetic marketing
  • Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors

 Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.

Event Date:

Event Time:
2:00 PM - 3:00 PM Eastern

Via Zoom

Contact Person:

Who Should Attend:  Anyone interested in empathetic marketing

Competency:  Marketing

Non-Member Cost:      $40
NEO-RLS Bronze Member/
NORWELD, SERLS, SWON Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE

Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.

It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.

Outlook/ vCalendar/ Google:
Click on the icon next to the date(s) to add to your calendar:

Other Similar Events:
You might also be interested in these events...
Academic Libraries
Special Libraries