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PRODID://NEOL//206200
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DTSTAMP:20260508T161135
VTIMEZONE:America/New_York
DTSTART:20210421T180000Z
DTEND:20210421T190000Z
UID:206200
SUMMARY:Empathetic Marketing: Connecting with Users through Marketing
LOCATION:Online, Via Zoom
DESCRIPTION:Empathetic Marketing: Connecting with Users through Marketing\n\n04/21/21 02:00 PM EST\n - 04/21/21 03:00 PM EST\Description:\nEmpathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.\n\nLearning Objectives:\n\n	Define empathetic marketing\n	Show examples of empathetic marketing\n	Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors\n\nPresenter: \n\n  Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.\n \Details:\nWho Should Attend:  Anyone interested in empathetic marketing\n\nCompetency:  Marketing\n\n\nNon-Member Cost:      $40\nNEO-RLS Bronze Member/\nNORWELD, SERLS, SWON Member Cost:  $24\nNEO-RLS Silver Member Cost:   FREE\nNEO-RLS Gold Member Cost:    FREE\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline\nVia Zoom\n,
X-ALT-DESC;FMTTYPE=text/html:Empathetic Marketing: Connecting with Users through Marketing<br /><br />04/21/21 02:00 PM EST - 04/21/21 03:00 PM EST<br />Description:<br />Empathetic marketing is the latest marketing trend&mdash;showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it&mdash;whether related to the library and research or not.<br />
<br />
<strong>Learning Objectives:</strong>
<ul>
	<li>Define empathetic marketing</li>
	<li>Show examples of empathetic marketing</li>
	<li>Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors</li>
</ul>
<strong>Presenter:&nbsp;</strong><br />
<br />
<em><img alt="" src="https://neo-rls.org/photos/59585_02242020103050.jpg" style="width: 100px; margin: 5px; float: left;" width="100" /></em><strong> &nbsp;</strong><em>Carrie Girton</em> is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College &amp; Research Library&rsquo;s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center&rsquo;s afterschool program, coaching K-5 students on reading and literacy skills.<br />
&nbsp;<br />Details:<br />Who Should Attend:&nbsp; Anyone interested in empathetic marketing<br />
<br />
Competency:&nbsp; Marketing<br />
<br />
<br />
<font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2">Non-Member Cost: &nbsp; &nbsp;&nbsp; $40<br />
NEO-RLS&nbsp;Bronze Member/<br />
NORWELD, SERLS, SWON&nbsp;Member Cost:&nbsp; $24<br />
NEO-RLS Silver Member Cost:&nbsp; &nbsp;FREE<br />
NEO-RLS Gold Member Cost:&nbsp; &nbsp; FREE</font></font></font></font><br />
<br />
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.<br />
<br />
<font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font><br />Location:<br />Online<br />Via Zoom<br />,  
PRIORITY:3
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