Northeast Ohio Regional Library System - Event Information - Northeast Ohio Regional Library System
Marketing Automation in Public Libraries
Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community. Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.
How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons
Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services
How to delight your Patrons with personalized, relevant, fully automated communications
Brendan Pearce joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!