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PRODID://NEOL//194452
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DTSTAMP:20260426T212952
VTIMEZONE:America/New_York
DTSTART:20201110T150000Z
DTEND:20201110T153000Z
UID:194452
SUMMARY:Marketing Automation in Public Libraries
LOCATION:Online via Zoom
DESCRIPTION:Marketing Automation in Public Libraries\n\n11/10/20 10:00 AM EST\n - 11/10/20 10:30 AM EST\Description:\nJoin us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community.  Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.\n\nLearning Objectives:\n\n	How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons\n	Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services\n	How to delight your Patrons with personalized, relevant, fully automated communications\n\nPresenter:\n\nBrendan Pearce joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!\n \Details:\nWho should attend:  Anyone interested in marketing automation\nCompetency:  Marketing\n\nFREE to all\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:Marketing Automation in Public Libraries<br /><br />11/10/20 10:00 AM EST - 11/10/20 10:30 AM EST<br />Description:<br />Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community.&nbsp; Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data&nbsp;and transform library processes.<br />
<br />
<strong>Learning Objectives:</strong>
<ul>
	<li>How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons</li>
	<li>Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services</li>
	<li>How to delight your Patrons with personalized, relevant, fully automated communications</li>
</ul>
<strong>Presenter:</strong><br />
<br />
<em><img alt="" src="https://neo-rls.org/photos/63995_06292020084429.jpg" style="margin: 5px; float: left; width: 100px;" width="100" />Brendan&nbsp;Pearce</em> joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker &amp; Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan&rsquo;s two children (Aiden 10, Eva 7) keep him very busy and on his toes &ndash; great training for his marathon running!<br />
&nbsp;<br />Details:<br />Who should attend:&nbsp; Anyone interested in marketing automation<br />
Competency:&nbsp; Marketing<br />
<br />
FREE to all<br />Location:<br />Online via Zoom<br /><br />,  
PRIORITY:3
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