Library promotion is difficult, especially when many staff are trying to market their library in addition to all their other duties. Factor in the challenges of a lack of budget and a lack of time, and it can seem impossible to have library marketing success. But it can be done! In this keynote, attendees will learn how to target messages to specific audiences including community members who don’t have (or don’t want) internet access. Attendees will leave with a plan to work smarter by putting their time and available resources to the best use. This speech is packed with inspiration and practical tips to promote a library’s collection, services, and programs in a smart and successful way.
How to set measurable goals and target specific audiences.
How to promote your library when you have no time or money.
How to reach non-digital community members.
Presenter: Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.