BEGIN:VCALENDAR
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
PRODID://NEOL//247125
BEGIN:VEVENT
DTSTAMP:20260508T161134
VTIMEZONE:America/New_York
DTSTART:20230111T150000Z
DTEND:20230111T160000Z
UID:247125
SUMMARY:Setting Up for Success! Tips to Help Your Library Clear the Top Five Marketing Hurdles  
LOCATION:Online via Zoom
DESCRIPTION:Setting Up for Success! Tips to Help Your Library Clear the Top Five Marketing Hurdles  \n\n01/11/23 10:00 AM EST\n - 01/11/23 11:00 AM EST\Description:\nLibrary promotion is difficult, especially when many staff are trying to market their library in addition to all their other duties. Factor in the challenges of a lack of budget and a lack of time, and it can seem impossible to have library marketing success. But it can be done! In this keynote, attendees will learn how to target messages to specific audiences including community members who don’t have (or don’t want) internet access. Attendees will leave with a plan to work smarter by putting their time and available resources to the best use. This speech is packed with inspiration and practical tips to promote a library’s collection, services, and programs in a smart and successful way.  \n\n\nLearning Objectives:\n\n\n	\n	How to set measurable goals and target specific audiences.\n	\n	\n	How to promote your library when you have no time or money.\n	\n	\n	How to reach non-digital community members.\n	\n\n\nPresenter:\nAngela Hursh, Senior Engagement Consultant, NoveList\nIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.\n\Details:\nWho Should Attend:  Anyone interested in marketing    \nCompetency:  Marketing\n\nNon-Member Cost:      $40\nNEO-RLS Bronze Member Cost:  $24\nNEO-RLS Silver Member Cost:   FREE\nNEO-RLS Gold Member Cost:    FREE\nNEO-RLS Individual Member Cost:  $20\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nThis event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:Setting Up for Success! Tips to Help Your Library Clear the Top Five Marketing Hurdles  <br /><br />01/11/23 10:00 AM EST - 01/11/23 11:00 AM EST<br />Description:<br /><div>Library promotion is difficult, especially when many staff are trying to market their library in addition to all their other duties. Factor in the challenges of a lack of budget and a lack of time, and it can seem impossible to have library marketing success. But it can be done! In this keynote, attendees will learn how to target messages to specific audiences including community members who don&rsquo;t have (or don&rsquo;t want) internet access. Attendees will leave with a plan to work smarter by putting their time and available resources to the best use. This speech is packed with inspiration and practical tips to promote a library&rsquo;s collection, services, and programs in a smart and successful way.&nbsp;&nbsp;</div>

<div><br />
<strong>Learning Objectives:</strong></div>

<ul>
	<li>
	<div>How to set measurable goals and target specific audiences.</div>
	</li>
	<li>
	<div>How to promote your library when you have no time or money.</div>
	</li>
	<li>
	<div>How to reach non-digital community members.</div>
	</li>
</ul>

<div><strong>Presenter:</strong><br />
<img alt="" src="https://neo-rls.org/photos/angela.hursh.webp" style="width: 100px; margin: 5px 15px; float: left;" width="100" /><em>Angela Hursh</em>,&nbsp;<a href="http://bit.ly/2vtjVRm" rel="noopener" target="_blank">Senior Engagement Consultant</a>,&nbsp;<a href="https://www.ebscohost.com/novelist" rel="noopener" target="_blank">NoveList</a><br />
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach.&nbsp;Angela&rsquo;s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.</div>
<br />Details:<br />Who Should Attend:&nbsp; Anyone interested in marketing&nbsp;&nbsp;&nbsp;&nbsp;<br />
Competency:&nbsp; Marketing<br />
<br />
Non-Member Cost: &nbsp; &nbsp;&nbsp; $40<br />
NEO-RLS&nbsp;Bronze Member Cost:&nbsp; $24<br />
NEO-RLS Silver Member Cost:&nbsp; &nbsp;FREE<br />
NEO-RLS Gold Member Cost:&nbsp; &nbsp; FREE<br />
NEO-RLS Individual Member Cost:&nbsp; $20<br />
<br />
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.<br />
<br />
<strong><em>This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.</em></strong><br />
<br />
<font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font><br />Location:<br />Online via Zoom<br /><br />,  
PRIORITY:3
TRANSP:TRANSPARENT
BEGIN:VALARM
TRIGGER:-PT5M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR