Northeast Ohio Regional Library System - Event Information


Event Name:Empathetic Marketing: Connecting with Users through Marketing
Competency:Marketing
Description:Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.

Learning Objectives:
  • Define empathetic marketing
  • Show examples of empathetic marketing
  • Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors
Presenter: 

 Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.
 
Event Date:4/21/2021
Event Time:2:00 PM - 3:00 PM Eastern
Location:Online
Via Zoom
UNITED STATES
Contact Person:Melissa Lattanzi
Details:Who Should Attend:  Anyone interested in empathetic marketing

Competency:  Marketing


Non-Member Cost:      $40
NEO-RLS Bronze Member/
NORWELD, SERLS, SWON Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE


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