Northeast Ohio Regional Library System

Using Words to Invite: Crafting Great Program Descriptions
2:00 PM - 3:00 PM Eastern
Communication, Marketing, and Community Engagement
Event Description
What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.

Learning Objectives:
  • How to title your programs
  • Write clear, engaging program descriptions
  • How to write for different audiences and mediums

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.
Online via Zoom
Contact Person
Who Should Attend:  Anyone interested in learning about creating great program descriptions
Competency:  Communication, Marketing, and Community Engagement

Non-Member Cost:      $40
NEO-RLS Bronze Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE
NEO-RLS Individual Member Cost:  $20

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