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PRODID://NEOL//381626
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DTSTAMP:20260517T005951
VTIMEZONE:America/New_York
DTSTART:20240501T180000Z
DTEND:20240501T190000Z
UID:381626
SUMMARY:Using Words to Invite: Crafting Great Program Descriptions
LOCATION:Online via Zoom
DESCRIPTION:Using Words to Invite: Crafting Great Program Descriptions\n\n05/01/24 02:00 PM EST\n - 05/01/24 03:00 PM EST\Description:\nWhat makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.\n\nLearning Objectives:\n\n	How to title your programs\n	Write clear, engaging program descriptions\n	How to write for different audiences and mediums\n\nPresenter:\n\nHeather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.\Details:\nWho Should Attend:  Anyone interested in learning about creating great program descriptions\nCompetency:  Communication, Marketing, and Community Engagement\n\nNon-Member Cost:      $40\nNEO-RLS Bronze Member Cost:  $24\nNEO-RLS Silver Member Cost:   FREE\nNEO-RLS Gold Member Cost:    FREE\nNEO-RLS Individual Member Cost:  $20\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:Using Words to Invite: Crafting Great Program Descriptions<br /><br />05/01/24 02:00 PM EST - 05/01/24 03:00 PM EST<br />Description:<br />What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.<br />
<br />
<strong>Learning Objectives:</strong>
<ul>
	<li>How to title your programs</li>
	<li>Write clear, engaging program descriptions</li>
	<li>How to write for different audiences and mediums</li>
</ul>
<strong>Presenter:</strong><br />
<br />
<em><img alt="" src="https://neo-rls.org/photos/Heather_Feenaughty_03142024134146.JPG" style="float:left; margin:5px 15px; width:100px" />Heather Feenaughty</em> is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University&rsquo;s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL&rsquo;s Westlake in Bloom third place win.<br />Details:<br />Who Should Attend:&nbsp; Anyone interested in learning about&nbsp;creating great program descriptions<br />
Competency:&nbsp; Communication, Marketing, and Community Engagement<br />
<br />
Non-Member Cost: &nbsp; &nbsp;&nbsp; $40<br />
NEO-RLS&nbsp;Bronze Member Cost:&nbsp; $24<br />
NEO-RLS Silver Member Cost:&nbsp; &nbsp;FREE<br />
NEO-RLS Gold Member Cost:&nbsp; &nbsp; FREE<br />
NEO-RLS Individual Member Cost:&nbsp; $20<br />
<br />
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.<br />
<br />
<font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font><br />Location:<br />Online via Zoom<br /><br />,  
PRIORITY:3
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