Crash Course in Using TikTok

Marketing

TikTok provides libraries with a unique approach to bringing new video content to their social media and encouraging interaction. With the use of TikTok, libraries can make short form videos that can take a variety of approaches from informative to funny all while using the intuitive app to distribute the message to both old and new users. Additionally, with it's ease of share ability to other social media platforms, it can be easily shared with other library social media platforms making for great cross-platform promotion.

Learning Objectives:

• Understand the basics of TikTok and how to put together a video
• Learn the ideas behind content creation for the app and what sort of brand you want to create for the library
• Tips and Tricks for using TikTok's extras

Presenter:

David Roberts is a Reference & Social Media Librarian at Salem Public Library. He earned his MLIS at Kent State University and before that worked several years as a journalist. A love of content creation and a passion for libraries combined to create a great opportunity to use social media to give libraries a colorful and entertaining personality.
 

5/5/2021

10:00 AM - 11:00 AM Eastern

Online via Zoom
UNITED STATES

Who should attend:  Anyone interested in learning about TikTok
Competencies:  Marketing

Non-Member Cost:      $40
NEO-RLS Bronze Member/
NORWELD, SERLS, SWON Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE

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5/5/2021

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