Classified Ad Title:
Director, Marketing & Communications - Stark Library
Post Date
4/8/2024
Expiration Date
5/3/2024
Details:
Title: Director, Marketing & Communications
Internal Classification: NBU5
Primary Location: Main Library
Hours: Full Time (40 hours/week)
Target Salary Range (depending on experience): $65,000-$85,000
Posted 4/5/2024
Stark Library is seeking a Director of Marketing & Communications to lead the Library's communication strategy as well as the team responsible for the Library's branding, marketing, public relations, digital presence, internal communication, and crisis communication. This role reports directly to the Executive Director & CEO and a member of the organization's leadership team. The ideal candidate will be an innovative thinker, strong communicator, and collaborative team leader.
In addition to providing a unique leadership opportunity , this position offers a community-minded and inclusive work environment, competitive compensation, as well as generous paid time off including vacation, sick time (accrued at 120 hours/year), 10 paid holidays, and up to 2 floating holidays per year. In addition, the library offers a robust benefits package including medical, dental, vision, employer-paid life, participation in the Ohio Public Employee Retirement System, and additional voluntary benefits.
If this opportunity interests you, and you feel you may be a good fit for this position (detailed job description below), please complete an online application and submit your resume.
Job Summary
The Director of Marketing & Communications develops and oversees the implementation of the Library’s comprehensive communication strategy including the areas of branding, marketing, public relations, digital presence, internal communication, and crisis communication. Supervises a team of 3-5 individual contributors.
Essential Functions
Marketing Management
Directs the strategy, planning, implementation, and evaluation of Library marketing projects and campaigns
Serves as primary steward of the Library’s brand, ensuring a coherent voice, look, and message is consistently applied in all communication materials, library buildings, and throughout the organization.
Champions the use of digital media to maximize impact of communications and marketing efforts; evaluates and employs emerging technologies from both within and outside of the library industry
Community and Media Engagement
Cultivates positive relationships with local media and community representatives
Represents the Library in an official capacity for media and public relations; exercises judgment in prioritizing media opportunities; schedules and prepares accordingly
Internal and External Communications
Advises the Library leadership team on communication matters; identifies challenges and emerging issues and opportunities; defines and executes appropriate strategies to leverage them
Evaluates communication needs of internal departments, develops strategies, and identifies resources to meet objectives
Educates and directs Library staff in marketing and communication concepts as necessary to achieve Library objectives
Crisis Communication
Manages development of crisis response strategies, reactive statements, FAQs, and other deliverables as needed
Provides counsel on strategy to Library leaders, collaborating with other internal teams as appropriate
Develop and implement response communications processes and procedures
Executes proactive and reactive media relations strategies as needed
Strategy and Analysis
Develops and tracks key metrics for the utilization of marketing and communication systems, staff, and resources; provides timely reporting to internal and external stakeholders; ensures strategic capacity planning
Staff Supervision
Interviews, selects, onboards, instructs, cross-trains, and supervises department staff
Sets performance measures, provides regular feedback, and holds staff accountable
Interprets, explains, and upholds adherence to organizational policies, processes, and standard operating procedures
Delegates and monitors special projects
Ensures staffing levels support operating hours and functional needs of the Library
Other Functions
Stays current on best practices in library marketing, digital marketing, and communications leadership.
Other duties as assigned
Qualifications
Education and Experience
Bachelor’s degree in Marketing, Communications, Public Relations, or related field. Master’s degree in related area preferred.
Minimum 7 years’ experience in marketing and communications field
Equivalent combination of education and experience may be considered in lieu of the above
Minimum 3 years’ supervisory experience
Experience leading successful strategic marketing programs for a non-profit organization is preferred
Experience working in a union environment is a plus
Experience in public libraries or public-sector organizations is a plus
Core Competencies
Adaptability
Communication
Customer Service
Dependability
Ethics & Integrity
Initiative
Job Knowledge
Quality of Work
Teamwork
Knowledge, Skills, Abilities
Strong public speaking skills
Excellent writing skills
Ability to design and produce print materials and publications
Advanced proficiency in Microsoft Word, Excel as well as software applications specific to marketing and communications (e.g., Canva, Microsoft Publisher)
Demonstrated knowledge and understanding of Stark County and familiarity with its various educational, arts, and community service organizations is a plus
Working Conditions and Physical Requirements
This job operates in a professional office environment with exposure to central climate control, overhead lighting, and low-to-moderate noise levels.
While performing the duties of this job, the employee is regularly required to speak and hear, sit for extended periods of time, stand, walk, bend, stoop, use hands and fingers to perform repetitive motions, and reach with hands and arms, and to lift, push, or pull objects weighing up to 15 pounds. It requires the ability to use standard office equipment including computers.
Some travel by personal automobile for frequent off-site meetings in various settings may occur. Occasional overnight travel may be required.
Standard working hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. Performing work tasks outside of these hours, including weekends, may be required due to the community service nature of the Library and hours open to the public.
The intent of this description is to provide a representative summary of the essential duties and responsibilities of an individual working in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.
Website:
https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=8f8ee8fb-7330-40f8-bf01-26fb72c39932&ccId=19000101_000001&jobId=481029&lang=en_US