Classified Ad Title:
Marketing and PR Coordinator (part-time, 20hrs per week) - Stow-Munroe Falls Public Library
Post Date
11/18/2021
Expiration Date
2/16/2022
Details:
POSITION DESCRIPTION
STOW-MUNROE FALLS PUBLIC LIBRARY
An Equal Opportunity Employer
Job Title: MARKETING AND PUBLIC RELATIONS
COORDINATOR
Department: Marketing and Public Relations Services
Immediate Supervisor: Marketing and Public Relations Manager
Positions Supervised: None
JOB RESPONSIBILITIES:
Under direction from the Marketing and Public Relations Manager, the Marketing and Public
Relations Coordinator oversees the planning, implementation and evaluation of Library
promotional materials and social media accounts support the mission and goals of the library.
This position experiences frequent interruptions and maximum flexibility is required. It
requires an extensive knowledge of written English including editing and APA Style
standards.
QUALIFICATIONS:
Bachelor’s degree in journalism, communications, marketing or a related field and a
minimum of two (2) years experience in public relations/advertising agency or an equivalent
combination of education, training and experience.
PHYSICAL DEMANDS- WITH OR WITHOUT ACCOMMODATIONS
Ability to move and / or lift heavy items
Ability to push / pull a loaded book cart
Regularly required to talk & hear
Regularly required to walk, bend, reach, and sit
Marketing and Public Relations Coordinator
Page 2 of 2
STOW-MUNROE FALLS PUBLIC LIBRARY
SKILLS AND ABILITIES TO:
Ability to perform multiple tasks at one time
Ability to stay up to date with technology, social media, and pop culture trends
Present a positive, professional image to the public
Interact and respond appropriately to patrons and staff
Develop and maintain effective working relationships with the Director and co-workers
Strong written and oral communication
Operate independently with minimal supervision and frequent new and varied work
situations
Define problems, collect data, establish facts and draw valid conclusions
Resolve problems involving several variables
Work flexible hours, including occasional evening hours
Computer literacy
Exhibits strong organizational skills
Ability to follow library policies and procedures
Accept and fulfill assigned responsibilities and duties
Ability to plan and evaluate a project when complete
PRIMARY RESPONSIBILITIES
▪ Takes photographs for publicity
▪ Maintains brand development guidelines
▪ Proofreads all promotional and policy material
▪ Promotes the mission, vision and values of the Library and its programs and
services
▪ Across various social media channels (Facebook, Twitter, Instagram, YouTube,
etc.)
▪ Responsible for all social media content and e-newsletters
▪ Identifies, interprets, and assesses social media trends and develops measurable
objectives to evaluate the success of marketing strategies and communications
tools
▪ Tracks and reports monthly analytics for digital platforms
▪ Enter programs and events on the library’s electronic calendar
▪ Writes and/or edits content that communicates the value of the Library to our
community and establishes an unique and recognizable voice for the Library
▪ Participates in long-range planning for the department
▪ Maintains and increases knowledge and skills through attendance at meetings,
conferences and in-service training sessions
▪ Performs additional duties and assignments, as assigned
Contact:
Ann Malthaner
Work Phone:
330-688-3295 x 110
Email:
amalthaner@smfpl.org
Website:
www.smfpl.org