Northeast Ohio Regional Library System - Event Information - Northeast Ohio Regional Library System

Event Name:
Book Matchmaker: Personalized, Impersonal Service: Making RA Work In A Digital World

Readers' Advisory and Customer Service

In a world of personalized services delivered via impersonal applications, where can we find librarians? Join the panel as they discuss Book Matchmaker, an online readers' advisory (RA) tool that merges a Buzzfeed-style quiz with a Stitch Fix-esque business model. Book Matchmaker is a proven way to connect with patrons online and create strong relationships in real life. Learn how to bring Book Matchmaker to your library and get tips on making online RA work for all ages.

Learning Objectives:
  • Advocate for online-based readers’ advisory at your library
  • Create personalized, online RA forms using tools such as Jotform and Google suite
  • Build strong, RA-based relationships—even in the time of Covid—with a new audience and excite regular readers with a fresh way to discover books.

Stephanie Anderson is the Assistant Director, Selection, for BookOps, serving the branch collections of the New York Public Library and Brooklyn Public Library. She was previously the Assistant Director of Public Services at the Darien Library (CT). She is a founding member of LibraryReads, the national public library staff picks list, and has written about readers' advisory for RUSQ and Library Journal. She reviews for Kirkus Reviews, Shelf Awareness, and People, and when she's not reading or chasing her toddler, can be found online at
Virginia Grubbs is the Assistant Head of Reader Services, Darien Library (CT). Although, a relative newbie in the Library world, Virginia brings more than 15 years of experience in strategic communications and public relations.  In her most recent pre-librarian role, she served as vice president of a global PR firm. Virginia has worked with several significant organizations including American Airlines, the ExxonMobil Foundation, Boy Scouts of America, and Dallas Independent School District. Her area of specialty was educational programs and nonprofits. Since starting at Darien Library in the Reader Services Department in 2013, Virginia has used her talents and love of books to help enhance the patron experience.  She has developed innovative, eye-catching displays and she has managed both the Book Matchmaker and Adult Summer Reading programs. Outside the library you will find Virginia reading, snuggled up with her pets, enjoying time outside or golfing.
Elisabeth Marrocolla is the Associate Director of Public Services at Darien Library (CT). She has worked at Darien Library for nearly ten years, previously serving as Head of Children and Teen Services. Elisabeth graduated from Pratt Institute with her MLIS in 2011 and is a 2017 graduate of ALA’s Leadership Institute. She has written regularly for the ALSC Blog, Children in Libraries, and School Library Journal, and is a firm believer that the book is always better than the movie. 
Pat Tone has worked in a variety of library positions for 24 years. Currently she is the Head of Reader Services at Dairen Library (CT). Pat came to appreciate and enjoy library work because of her volunteer work at her children’s school libraries. Over the years, she has found working at the library to be a fulfilling and enriching profession because of her love of books, the connection and relationships developed with library patrons, and colleagues and the ability to learn something new every day! When she is not at work, she enjoys spending time with her family, gardening and walking with the company of four-legged furry friends.

Event Date:

Event Time:
10:00 AM - 11:15 AM Eastern

Online via Zoom

Contact Person:

Who Should Attend:  Anyone interested in learning more about digital readers' advisory

Competency:  Readers' Advisory and Customer Service

Non-Member Cost:      $40
NEO-RLS Bronze Member/
NORWELD, SERLS, SWON Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE

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