Northeast Ohio Regional Library System - Event Information - Northeast Ohio Regional Library System

Event Name:
RA Rethink: Merchandising and Upselling Edition

Competency:
Readers' Advisory and Customer Service

Description:
If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.
 
Learning Objectives:
  • Learn how to get all library staff involved with creating displays and promoting your collections
  • Understand the value of creating a participatory patron experience
  • Be able to promote library services and programs from every service point
Presenter:

Becky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up.  She trains library staff all over the world on how to match books with readers through the local public library.  She runs the critically acclaimed RA training blog RA for All.  She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and content for Library Journal. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is currently hard at work on the 3rd Edition. She is a proud member of the Horror Writers Association and currently serves as the Association’s Secretary and organizer of their annual LIbrarians’ Day. You can follow Becky on Twitter @RAforAll

Event Date:
4/22/2020

Event Time:
10:00 AM - 11:00 AM Eastern

Location:
Online via Adobe Connect
UNITED STATES

Contact Person:
Melissa Lattanzi
(phone: 3306550531)

Details:
Who Should Attend:  Anyone interested in learning more about upselling

Competency:  Readers' Advisory and Customer Service

GEO Cost:      $40
Bronze Cost:  $24
Silver Cost:    FREE
Gold Cost:     FREE


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This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.

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4/22/2020


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