Northeast Ohio Regional Library System - Event Information - Northeast Ohio Regional Library System
The Librarian as Candidate: How to Activate Voters and Constituents for Support [Archive]
John Chrastka, Executive Director of EveryLibrary, will share critical public-perception data and field-tested messages to activate those perceptions to help you shape more effective marketing for your library. You will learn short, actionable messaging and marketing techniques to begin to update citizens' perceptions and to change their attitudes in your favor.
Presenter: John Chrastka is Founder and Executive Director of EveryLibrary,
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