The Science of Library Marketing: Why Now is the Perfect Time to Experiment with Your Library Promotions (And How to Do It)
Date/Time
2/15/2023
10:00 AM - 11:00 AM Eastern
Competency
Marketing
Event Description
It goes without saying that libraries navigated a lifetime worth of challenges in the pandemic. Those challenges taught us an important lesson: we can do important things! As we emerge from the pandemic, now is the best time to ask exciting questions about your library promotions. What worked? What didn’t? What might work now that didn’t work in the past? In this session, you’ll have a chance to think like a library marketing scientist. Learn how to form a hypothesis, set up your experiments, record and analyze your results, and tie all of this to your marketing goals. Leave with the knowledge and inspiration to find new ways to get people to use your library.  

Learning Objectives:
  • How to use your library's current promotional metrics to spot trends and create experiments that can further your library's overall strategic goals.  
  •  A list of marketing factors to test.  
  •  A list of metrics every library marketer needs to track and analyze.  
  • How to make marketing experimentation a consistent (and fun!) part of your job. 
Presenter:
Angela HurshSenior Engagement ConsultantNoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
 
Details
Who Should Attend:  Anyone interested in marketing    
Competency:  Marketing

Non-Member Cost:      $40
NEO-RLS Bronze Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE
NEO-RLS Individual Member Cost:  $20

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This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.

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