Date/Time
11/16/2022
8:30 AM - 11:00 AM Eastern
8:30 AM - 11:00 AM Eastern
Event Registration
This class was a popular class and it is full. Please email Melissa Lattanzi, lattanzm@neo-rls.org to be put on a waiting list and an additional class may be added for the future.
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Event Description
Mark your calendars to attend the NEO-RLS 2022 Annual Membership Meeting & Appreciation Breakfast in-person on Wednesday, November 16, 2022. The Membership Meeting & Appreciation Breakfast are open to library administrators, trustees and staff.
On top of everything else they need to do, libraries increasingly find themselves at the center of controversy. The American Library Association reports a substantial increase in the number of book bans and challenges in 2021 (double the number of reports from 2020). Oftentimes, the library’s efforts to create collection and service policies that fulfill its mission statement of inclusion are the focus of these challenges. These attacks cost money, lower morale and productivity amongst the staff of small and rural libraries. They also threaten the very existence of libraries as safe spaces. But libraries do have some power, and it comes in the form of promotion. In this session, you’ll learn marketing tactics you can use now to clarify your library’s policies, solidify your library’s positions, and clearly communicate your mission, vision, and values. And you’ll hear tactics to use to rally community and stakeholder support to your defense if your library should face such a challenge.
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
- Learn how NEO-RLS is progressing financially, what our plans are for the future, more about the services we currently provide and tell us what you think
- Celebrate all those that have contributed time and expertise to NEO-RLS over the past year
- Congratulate the 2021 Rising Star, Shooting Star, and Advocacy Award recipients and honorees
- Hear from Wendy Knapp, State Librarian of Ohio
On top of everything else they need to do, libraries increasingly find themselves at the center of controversy. The American Library Association reports a substantial increase in the number of book bans and challenges in 2021 (double the number of reports from 2020). Oftentimes, the library’s efforts to create collection and service policies that fulfill its mission statement of inclusion are the focus of these challenges. These attacks cost money, lower morale and productivity amongst the staff of small and rural libraries. They also threaten the very existence of libraries as safe spaces. But libraries do have some power, and it comes in the form of promotion. In this session, you’ll learn marketing tactics you can use now to clarify your library’s policies, solidify your library’s positions, and clearly communicate your mission, vision, and values. And you’ll hear tactics to use to rally community and stakeholder support to your defense if your library should face such a challenge.
Learning Objectives:
- Concrete tips for strengthening the public’s perception of the library now, including tips on how to promote their mission, vision, and values, the policies they create to protect intellectual freedom, and their place in the community as a safe and welcoming space.
- Marketing strategies for handling a censorship challenge, including strategies for responding to statements from critics via email, social media, and in the press.
- Promotional ideas designed to rally library supporters.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location
Contact Person
Details
Who should attend: All staff
Competency: Communication and Marketing
Cost $15 for all
We encourage you to register a minimum of three (3) days in advance for this event in order to ensure that we can accommodate your full participation in terms of seating, hand-outs, food, etc.
This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.
It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.
Competency: Communication and Marketing
Cost $15 for all
We encourage you to register a minimum of three (3) days in advance for this event in order to ensure that we can accommodate your full participation in terms of seating, hand-outs, food, etc.
This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.
It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.
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