Northeast Ohio Regional Library System - Event Information

Event Name:Library Summer Program Marketing Crash Course
Competency:Marketing, Youth, Teen, and Adult
Description:Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.

Learning Objectives:
  • Learn the value of going “all in” on summer library programs
  • Reframe your summer marketing mindset
  • Tips to engage your staff

Cari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.
Event Date:3/9/2022
Event Time:10:00 AM - 11:00 AM Eastern
Location:Online via Zoom
Contact Person:Melissa Lattanzi
Details:Who Should Attend:  Anyone interested in learning more about marketing summer reading
Competency:  Marketing

Non-Member Cost:      $40
NEO-RLS Bronze Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE
NEO-RLS Individual Member Cost:  $20

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