Northeast Ohio Regional Library System
Fundraising 501: Developing effective marketing strategies and compelling messages to attract, engage and retain donors
Date/Time
3/16/2022
10:00 AM - 11:00 AM Eastern
10:00 AM - 11:00 AM Eastern
Event Registration
Competency
Fundraising
Event Description
Your donors and prospective donors are bombarded with information – just like the rest of us. In fact, the average person encounters an estimated 6,000-10,000 marketing messages/ads per day both online and in person. Participants in this session will learn ways their organization can reach donors through the everyday noise and distractions.
Learning Objectives – Participants will:
Amy Wong, president, Dot Org Solutions, believes the world is a better place because of the special work nonprofits do for our communities, making them better places to live, work and raise families. As president of Dot Org Solutions, she is a champion for small businesses for the role they play in creating jobs, delivering important products and services, and keeping the economy strong. Her goal for nonprofits and small businesses is to get the recognition they deserve for the role they play in the success of our communities. She supports this goal through volunteer activities, mentoring other business owners and the relationships the Dot Org team develops with its clients and partners.
Learning Objectives – Participants will:
- Learn the importance of developing constituent personas
- Understand how developing donor-centered language is essential to attracting new and ongoing gifts
- Learn best practices in aligning messaging with where donors are in the giving process
Amy Wong, president, Dot Org Solutions, believes the world is a better place because of the special work nonprofits do for our communities, making them better places to live, work and raise families. As president of Dot Org Solutions, she is a champion for small businesses for the role they play in creating jobs, delivering important products and services, and keeping the economy strong. Her goal for nonprofits and small businesses is to get the recognition they deserve for the role they play in the success of our communities. She supports this goal through volunteer activities, mentoring other business owners and the relationships the Dot Org team develops with its clients and partners.Location
Online via Zoom
UNITED STATES
UNITED STATES
Contact Person
Details
Who Should Attend: Anyone interested in learning more about marketing strategies for fundraising
Competency: Fundraising
Non-Member Cost: $40
NEO-RLS Bronze Member Cost: $24
NEO-RLS Silver Member Cost: FREE
NEO-RLS Gold Member Cost: FREE
NEO-RLS Individual Member Cost: $20
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.
This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.
It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.
Competency: Fundraising
Non-Member Cost: $40
NEO-RLS Bronze Member Cost: $24
NEO-RLS Silver Member Cost: FREE
NEO-RLS Gold Member Cost: FREE
NEO-RLS Individual Member Cost: $20
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.
This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.
It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.
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