Northeast Ohio Regional Library System - Event Information


Event Name:Fundraising 501: Developing effective marketing strategies and compelling messages to attract, engage and retain donors
Competency:Fundraising
Description:Your donors and prospective donors are bombarded with information – just like the rest of us. In fact, the average person encounters an estimated 6,000-10,000 marketing messages/ads per day both online and in person. Participants in this session will learn ways their organization can reach donors through the everyday noise and distractions. 
 
Learning Objectives – Participants will:
  • Learn the importance of developing constituent personas
  • Understand how developing donor-centered language is essential to attracting new and ongoing gifts
  • Learn best practices in aligning messaging with where donors are in the giving process
 Presenter:

Amy Wong, president, Dot Org Solutions, believes the world is a better place because of the special work nonprofits do for our communities, making them better places to live, work and raise families. As president of Dot Org Solutions, she is a champion for small businesses for the role they play in creating jobs, delivering important products and services, and keeping the economy strong. Her goal for nonprofits and small businesses is to get the recognition they deserve for the role they play in the success of our communities. She supports this goal through volunteer activities, mentoring other business owners and the relationships the Dot Org team develops with its clients and partners.

 
Event Date:3/16/2022
Event Time:10:00 AM - 11:00 AM Eastern
Location:Online via Zoom
UNITED STATES
Contact Person:Melissa Lattanzi
Details:Who Should Attend:  Anyone interested in learning more about marketing strategies for fundraising
Competency:  Fundraising

Non-Member Cost:      $40
NEO-RLS Bronze Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE
NEO-RLS Individual Member Cost:  $20

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This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.

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3/16/2022
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