Northeast Ohio Regional Library System - Event Information
Fundraising 501: Developing effective marketing strategies and compelling messages to attract, engage and retain donors
Your donors and prospective donors are bombarded with information – just like the rest of us. In fact, the average person encounters an estimated 6,000-10,000 marketing messages/ads per day both online and in person. Participants in this session will learn ways their organization can reach donors through the everyday noise and distractions.
Learning Objectives – Participants will:
Learn the importance of developing constituent personas
Understand how developing donor-centered language is essential to attracting new and ongoing gifts
Learn best practices in aligning messaging with where donors are in the giving process
Amy Wong, president, Dot Org Solutions, believes the world is a better place because of the special work nonprofits do for our communities, making them better places to live, work and raise families. As president of Dot Org Solutions, she is a champion for small businesses for the role they play in creating jobs, delivering important products and services, and keeping the economy strong. Her goal for nonprofits and small businesses is to get the recognition they deserve for the role they play in the success of our communities. She supports this goal through volunteer activities, mentoring other business owners and the relationships the Dot Org team develops with its clients and partners.