Date/Time
4/11/2017
1:00 PM - 4:00 PM Eastern
1:00 PM - 4:00 PM Eastern
Event Description
Our NEO-RLS Networks are informal discussion groups that meet quarterly to discuss the challenges, ideas and strategies around a specific topic of interest. Network topics are determined by the members and may include invited speakers. Due to a number of requests, we are starting a Public Relations/Marketing Network group dedicated to encouraging discussion of the public relations and marketing challenges you face in your library. The Public Relations/Marketing Network group will be hosted by the Cuyahoga Falls Public Library and is open to anyone in our region. Join your fellow library staff with responsibilities in public relations and/or marketing to share your expertise and learn from others. Bring your challenges and successes to share. We will start the meeting off with a presentation by Reena Goodwin.
DIY PR for the modern (but minimally staffed) library
Without a dedicated marketing and public relations team, finding the resources to engage and inform patrons and the public about our libraries can be a challenging necessity. In this interactive presentation, librarians will leave with a sense of what exactly is involved in public relations and marketing, and how to create and execute a small-scale and small-budget plan on behalf of your organization. Attendees will also gain a basic understanding of media relations, crisis communications, social media, and content marketing practices.
Reena S. Goodwin has spent her 13 year career in integrated marketing and communications working for and with the music, arts, culture, lifestyle, nonprofit, special events, travel, food & drink, retail, and education industries. In 2015, she joined Hathaway Brown School as its Assistant Director of Marketing and Communications from the Cleveland Museum of Art, where she was responsible for the institution's online communication strategy and implementation via the web, blogging, social media, e-news and digital content. Previously, she worked on the communications team at the Rock and Roll Hall of Fame + Museum, focused on media and public relations, as well as social and digital media for the institution, its Library & Archives, and annual Induction Ceremony. Prior to her move to Cleveland in 2008, she resided in New York City, where she worked as a marketing coordinator for the world-renowned Columbia Records.
DIY PR for the modern (but minimally staffed) library
Without a dedicated marketing and public relations team, finding the resources to engage and inform patrons and the public about our libraries can be a challenging necessity. In this interactive presentation, librarians will leave with a sense of what exactly is involved in public relations and marketing, and how to create and execute a small-scale and small-budget plan on behalf of your organization. Attendees will also gain a basic understanding of media relations, crisis communications, social media, and content marketing practices.
Reena S. Goodwin has spent her 13 year career in integrated marketing and communications working for and with the music, arts, culture, lifestyle, nonprofit, special events, travel, food & drink, retail, and education industries. In 2015, she joined Hathaway Brown School as its Assistant Director of Marketing and Communications from the Cleveland Museum of Art, where she was responsible for the institution's online communication strategy and implementation via the web, blogging, social media, e-news and digital content. Previously, she worked on the communications team at the Rock and Roll Hall of Fame + Museum, focused on media and public relations, as well as social and digital media for the institution, its Library & Archives, and annual Induction Ceremony. Prior to her move to Cleveland in 2008, she resided in New York City, where she worked as a marketing coordinator for the world-renowned Columbia Records.
Location
Contact Person
Melissa Lattanzi
(phone: 330-655-0531)
(phone: 330-655-0531)
Details
Competency: Marketing
Free to all
Free to all
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Event Documents/Images
Public Relations/Marketing Network Meeting - NEW
Face to Face