Northeast Ohio Regional Library System
Lights, Camera, Content: Creating Social Media Videos with Ease
Date/Time
10/8/2026
10:00 AM - 11:00 AM Eastern
10:00 AM - 11:00 AM Eastern
Event Registration
Competency
Marketing
Event Description
Ready to create engaging videos for social media but not sure where to start? In this session, learn the fundamentals of planning, shooting, and editing videos that capture attention and connect with your audience.
Participants will explore storytelling and storyboarding techniques to help organize content and build an effective content calendar. We’ll also review popular editing tools to help you find the platform that best fits your needs and skill level.
Discover key video principles every professional should know, including how to create content tailored to different social media platforms and write captions that increase engagement.
Learning Objectives:
Presenter:
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.
Participants will explore storytelling and storyboarding techniques to help organize content and build an effective content calendar. We’ll also review popular editing tools to help you find the platform that best fits your needs and skill level.
Discover key video principles every professional should know, including how to create content tailored to different social media platforms and write captions that increase engagement.
Learning Objectives:
- Apply video production principles to create engaging visual content optimized for different social media platforms.
- Learn basic video shooting and editing fundamentals and techniques.
- Write captions and content that support your videos for the best reach and engagement.
Presenter:
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.Location
Setting: Live Virtual
Online
Via Zoom
UNITED STATES
Online
Via Zoom
UNITED STATES
Contact Person
Melissa Lattanzi
(phone: 4403840868)
(phone: 4403840868)
Details
Who Should Attend: Anyone interested in learning video editing
Competency: Marketing
Non-Member Cost: $40
NEO-RLS Bronze Member Cost: $24
NEO-RLS Silver Member Cost: FREE
NEO-RLS Gold Member Cost: FREE
NEO-RLS Individual Member Cost: $20
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.
Competency: Marketing
Non-Member Cost: $40
NEO-RLS Bronze Member Cost: $24
NEO-RLS Silver Member Cost: FREE
NEO-RLS Gold Member Cost: FREE
NEO-RLS Individual Member Cost: $20
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.
It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.
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