Northeast Ohio Regional Library System
Event Name:
Marketing Automation in Public Libraries
Competency:
Marketing
Description:
Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community. Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.
Learning Objectives:
Brendan Pearce joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
Learning Objectives:
- How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons
- Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services
- How to delight your Patrons with personalized, relevant, fully automated communications
Brendan Pearce joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!Event Date:
11/10/2020
Event Time:
10:00 AM - 10:30 AM Eastern
Location:
Online via Zoom
UNITED STATES
UNITED STATES
Contact Person:
Details:
Who should attend: Anyone interested in marketing automation
Competency: Marketing
FREE to all
Competency: Marketing
FREE to all
Event Registration:
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11/10/2020
11/10/2020
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