Brand Touchpoints: All the Staff & All the Stuff

Customer Service and Marketing

You probably have a pretty good understanding of what a "brand" is. But what about a "brand touchpoint"? Do you know what that is? And do you realize that you are a brand touchpoint?
 
A brand is much more than a logo; it's how people feel about your library. And a touchpoint is any point of contact or interaction, which of course affects how people feel about an organization. So every person, and every space, and every item that's related to your library is a brand touchpoint. Every interaction that people have, face-to-face or online, affects their opinions of you.
 
It's vital for all library employees to realize this and to understand how to be the best brand ambassadors they can be.

Learning Objectives: 

• Define the business terms and relate them to libraries
• Explain how every employee and every interaction matter
• Discuss user experience (UX) and public perception
• Share real examples of how laypeople see and discuss libraries
• Offer guidelines on how to be a positive touchpoint

This session is meant to be eye-opening for employees who shy away from branding and marketing responsibility, and for those who don't believe their work matters to the public. And it's meant to be inspiring, to demonstrate how everyone matters, and to encourage listeners to strive toward their best work.

Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.

8/18/2020

10:00 AM - 11:00 AM Eastern

Online via Zoom
UNITED STATES

Melissa Lattanzi
(phone: 3306550531)

Who Should Attend:  Anyone interested in learning more about brand touch points

Competency:  Customer Service and Marketing

Non-Member Cost:      $40
NEO-RLS Bronze Member/
NORWELD, SERLS, SWON Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE

Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.

This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.

It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.

Click on the icon next to the date(s) to add to your calendar:
8/18/2020

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