Northeast Ohio Regional Library System

3/8/2023
10:00 AM - 11:00 AM Eastern

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Marketing

Social media algorithms make success seem impossible for small and rural libraries, especially when the rules keep changing! But you can rise above algorithm changes by centering your social media promotions on strategy and implementing best practices that will hold no matter what changes are made by the platforms. In this interactive session, you’ll learn how to match your promotional goals with the available audience on each of the social media platforms and how to determine which kind of content works best on the platforms. Plus, you’ll get the secrets for handling negative comments and learn how to turn your trolls into supporters. 

Learning Objectives

• How to align what the library does on social media with their organization's overall goals, as well as how to focus the content they post to social media on the wants and needs of their available audience. 
• How to use evergreen posting practices to keep audiences engaged, even when the algorithm changes. 
• How to create a process to surprise and delight negative commenters on social media. 

Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
 

Online via Zoom
UNITED STATES

Melissa Lattanzi

Who Should Attend:  Anyone interested in social media
Competency:  Marketing

Non-Member Cost:      $40
NEO-RLS Bronze Member Cost:  $24
NEO-RLS Silver Member Cost:   FREE
NEO-RLS Gold Member Cost:    FREE
NEO-RLS Individual Member Cost:  $20

Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.

This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.

It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.

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3/8/2023

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