Northeast Ohio Regional Library System - Event Information
Fundraising 101: Attracting, Engaging and Retaining Donors
Fundraising is as much an art as it is a science. In this introductory session, participants will learn what it takes to attract, engage and retain donors for fundraising success. We will review general fundraising concepts and discuss donor behavior and general donor approaches.
Learning Objectives: - Participants will:
Gain relevant knowledge of fundraising terms and concepts
Understand the lifecycle of a donor
Understand the importance of planning according to lifecycle stages
Amy Wong, president, Dot Org Solutions, believes the world is a better place because of the special work nonprofits do for our communities, making them better places to live, work and raise families. As president of Dot Org Solutions, she is a champion for small businesses for the role they play in creating jobs, delivering important products and services, and keeping the economy strong. Her goal for nonprofits and small businesses is to get the recognition they deserve for the role they play in the success of our communities. She supports this goal through volunteer activities, mentoring other business owners and the relationships the Dot Org team develops with its clients and partners.