Northeast Ohio Regional Library System - Event Information
Plan a Campaign to Draw People Back Into Your Libraries
Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It will also need to be well-planned.
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
How to word messaging to address patrons’ potential trepidation about re-entering busy buildings
How and where to place your messages to reach everyone
Which offerings to prioritize in your messages
How to construct a simple marketing plan just for this reopening campaign
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 27 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She was Founding Chair of the Library Marketing and Communications Conference, running the show from 2015 through 2017. She's a longtime member of the New Jersey Library Association, and is currently serving on the Executive Board of LibraryLinkNJ, a statewide co-op. Dempsey earned the title Certified Digital Marketing Professional in 2021.
This writer, editor, and marketing maven has been giving presentations for 25 years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
The last 30 minutes of this webinar will be a roundtable discussion for the Public Relations and Marketing Network.