Northeast Ohio Regional Library System - Event Information
Crafting Effective Messages: The Art and Science of Marketing Communications
Marketing and Communication
You’ve segmented your target audiences and outlined your projects. You’ve chosen your overall strategies, set quantifiable goals, and determined specific tactics. Now it’s time for the vital step of writing messages that your targets will respond to. During this deep dive into wordsmithery, you’ll learn how to combine the art of language and the science of psychology to craft effective marketing communications. But this session will not be dry—expect interaction and laughter! We’ll include writing practice and evaluation (but no sentence diagramming, promise!).
Write compelling value statements
Create media soundbites
Harness fundraising appeals
Create brochure text
Be prepared with your elevator speeches
Create web copy
Craft email subject lines
Write social media posts
Write better press releases
This fun, enlightening presentation includes audience interaction, critical thinking and message assessment, and individual writing practice. We will end the afternoon with a PR/Marketing roundtable discussion.
Presenter: Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
9:30 AM - 3:30 PM Eastern
Stow-Munroe Falls Public Library 3512 Darrow Rd. Stow, OH 44224 UNITED STATES