Northeast Ohio Regional Library System

How to Develop and Execute a Marketing and Communications Plan for Your Library

Marketing and Communication

You've heard all about it and know it's important, but just how do you create and leverage it to the best of your library's advantage? During this hands-on workshop, attendees will gain an understanding of the importance of developing and executing an integrated marketing and communications plan with content creation in mind. We'll cover different types of marketing and communications tactics, as well as offer actionable strategies that will help your library identify and engage with your audiences both online and offline. Resources to help your small staff to work smarter, not harder and on a tight budget will be revealed as we also discuss some of the challenges and opportunities that face libraries today. Finally, attendees will receive a marketing and communications template as we put pen-to-paper together and take those first steps of developing your own plan!  
 
Learning Objectives

• Why you need a marketing and communication plan
• How to create and execute a plan
• Tips and resources to help you work smarter
• Leave with the start of a plan

The afternoon will be a round table discussion of challenges and successes shared by your peers.

Presenter:

Reena Goodwin is the founder + director of FACTEUR PR, a boutique integrated marketing and communications studio based in Cleveland. She began her career with Sony Music in 2004 while earning her Bachelor of Arts degree in Public Affairs Journalism at The Ohio State University before relocating to New York City, and now she calls Cleveland home.   She has spent her career in integrated marketing and communications, working for and with the music, art and design, lifestyle, nonprofit, special events, travel, food and drink, fashion and retail, and education industries.  

For more than 13 years, she’s worked alongside reporters and editors on feature stories in national media outlets, from Rolling Stone to Food & Wine, to Bustle.com and NPR, as well as local and regional media. Her digital and social media campaigns have garnered attention in USA Today, The Los Angeles Times, and more. She is also a blogging and content strategist and evangelist with world-class organizations like the Rock and Roll Hall of Fame and the Cleveland Museum of Art on her list of credits. Additionally, Goodwin has presented or participated in presentations at FearlessCon, SXSW, and the American Alliance of Museums Annual Meeting + Museum Expo. She has served as a member on the communications committee of the American Advertising Federation of Cleveland.  

Goodwin has been recognized by New York Times bestselling business author Chris Guillebeau, PR Couture, Career Contessa, Crain’s Cleveland Business, and The Plain Dealer for her varied and passionate career path, attributing the dedication to her career to the love of the work she does everyday.
 
 

9/11/2018

9:30 AM - 3:30 PM Eastern

Twinsburg Public Library
10050 Ravenna Rd.
Twinsburg, OH 44087
UNITED STATES

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Melissa Lattanzi
(phone: 3306550531)

Who should attend:  Anyone interested in a marketing and communication plan
Competency:  Marketing and Communication

GEO Cost:      $160
Bronze Cost:  $120
Silver Cost:    $ 80
Gold Cost:     FREE

There is an additional $15 surcharge for facility use and amenities.
We encourage you to register a minimum of three (3) days in advance for this event in order to ensure that we can accommodate your full participation in terms of seating, hand-outs, food, etc.

This event funded in part through a federal Institute of Museum and Library Services LSTA grant awarded by the State Library of Ohio
 
It’s never too late to save your library money. NEO Memberships are pro-rated! Call us today to join.

Click on the icon next to the date(s) to add to your calendar:
9/11/2018

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