Northeast Ohio Regional Library System

Digital Marketing Tips, Tricks & Trends
Date/Time
11/10/2021
10:00 AM - 12:00 PM Eastern
Competency
Marketing
Event Description
In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions. 
 
Learning Objectives
  • Learn the basics of graphic design and why it matters for your library. 
  • How to apply for a Canva nonprofit account and navigate tools for content creation.
  • Understand trends and upcoming changes on various social media platforms. 
 
Presenter :

Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.
 
Location
Online via Zoom
UNITED STATES
Contact Person
Details
Who Should Attend:  Anyone interested in Digital Marketing
Competency:  Marketing

Non-Member Cost:      $55
NEO-RLS Bronze Member/
NORWELD, SERLS, SWON Member Cost:  $40
NEO-RLS Silver Member Cost:   $25
NEO-RLS Gold Member Cost:    FREE

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This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.

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11/10/2021  


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