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Maximizing Library Potential Together

Northeast Ohio Regional Library System

Marketing Automation in Public Libraries
Date/Time
11/10/2020
10:00 AM - 10:30 AM Eastern
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Competency
Marketing
Event Description
Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community.  Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.

Learning Objectives:
  • How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons
  • Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services
  • How to delight your Patrons with personalized, relevant, fully automated communications
Presenter:

Brendan Pearce joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
 
Location
Online via Zoom
UNITED STATES
Contact Person
Melissa Lattanzi
Details
Who should attend:  Anyone interested in marketing automation
Competency:  Marketing

FREE to all
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