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PRODID://NEOL//515076
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DTSTAMP:20260416T021048
VTIMEZONE:America/New_York
DTSTART:20260409T140000Z
DTEND:20260409T144500Z
UID:515076
SUMMARY:From Insight to Impact: Using Data to Grow Library Cardholders
LOCATION:Online via Zoom
DESCRIPTION:From Insight to Impact: Using Data to Grow Library Cardholders\n\n04/09/26 10:00 AM EST\n - 04/09/26 10:45 AM EST\Description:\nRecorded 4/9/26\n\nPractical, real-world strategies for turning library data into measurable growth and community impact. Discover how the Growing Libraries platform can analyze your community, identify non-cardholding households and drive new memberships through targeted direct mail and email campaigns.\n\n\n\nPresenter:\n\nBrendan' Pearce's career in the public library industry spans over 17 years, working for companies such as collectionHQ (acquired by Baker and Taylor) and Patron Point (acquired by Springshare). In January 2026, he joined the Growing Libraries team as VP, Business Development.\n\n"I have worked with a number of businesses in the past, but this is by far the most exciting! Based on feedback I have received from libraries that I have previously partnered with, the challenge was always how they could reach non-cardholding households in the community to promote library services - now libraries have a strategic and powerful way to do this"\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:From Insight to Impact: Using Data to Grow Library Cardholders<br /><br />04/09/26 10:00 AM EST - 04/09/26 10:45 AM EST<br />Description:<br /><em><img alt="" src="https://neo-rls.org/photos/Foundational_02272025115815.PNG" style="float:left; margin:5px 15px; width:100px" />Recorded 4/9/26</em><br />
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Practical, real-world strategies for turning library data into measurable growth and community impact. Discover how the Growing Libraries platform can analyze your community, identify non-cardholding households and drive new memberships through targeted direct mail and email campaigns.<br />
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<strong>Presenter:</strong><br />
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<img alt="" src="https://neo-rls.org/photos/Brendan_New_02172026152359.JPG" style="float:left; margin:5px 15px; width:100px" />Brendan' Pearce's career in the public library industry spans over 17 years, working for companies such as collectionHQ (acquired by Baker and Taylor) and Patron Point (acquired by Springshare). In January 2026, he joined the Growing Libraries team as VP, Business Development.<br />
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&quot;I have worked with a number of businesses in the past, but this is by far the most exciting! Based on feedback I have received from libraries that I have previously partnered with, the challenge was always how they could reach non-cardholding households in the community to promote library services - now libraries have a strategic and powerful way to do this&quot;<br />Location:<br />Online via Zoom<br /><br />,  
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