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VERSION:2.0
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METHOD:PUBLISH
PRODID://NEOL//425656
BEGIN:VEVENT
DTSTAMP:20260430T005022
VTIMEZONE:America/New_York
DTSTART:20251015T140000Z
DTEND:20251015T151500Z
UID:425656
SUMMARY:Marketing and Outreach: Creating Engagement and Awareness
LOCATION:Online via Zoom
DESCRIPTION:Marketing and Outreach: Creating Engagement and Awareness\n\n10/15/25 10:00 AM EST\n - 10/15/25 11:15 AM EST\Description:\nExplore how library marketing and communications intersect with community engagement to build stronger connections with your audience. In this webinar, participants will identify goals for awareness, engagement, and usage while creating a comprehensive “map” of the library’s community touchpoints. Learn strategies to communicate consistently, craft compelling content, and strengthen partnerships for maximum impact. This session provides actionable steps to enhance engagement and ensure alignment with your library’s strategic priorities.\n\nLearning Objectives:\n\n	Identify and define outreach, marketing, and engagement goals aligned with their library’s mission.\n	Map out key community touchpoints and explore techniques to build and sustain partnerships that increase visibility and usage. \n	Leave with practical tools and next steps tailored to their own library context.\n\nPresenter:\n\nCordelia Anderson has a strong reputation as a thought leader and communications professional in the library industry. She is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results from ALA Editions, and has received recognition such as Library Journal Marketer of the Year (2016) and John Cotton Dana awards (2016 and 2006). She has served as a jury member for the John Cotton Dana PR award; an advisory board member for UNC Charlotte’s Atkins Library; and a board member for the Library Marketing & Communications Conference. Cordelia worked in public libraries for 15 years, serving for a decade as Director of Marketing & Communications at Charlotte Mecklenburg Library.\Details:\nWho should attend:  Anyone wanting to know more about marketing and community engagement\nCompetencies:  Community Engagement and Marketing\n\nNon-Member Cost:      $40\nNEO-RLS Bronze Member Cost:  $24\nNEO-RLS Silver Member Cost:   FREE\nNEO-RLS Gold Member Cost:    FREE\nNEO-RLS Individual Member Cost:  $20\n\nCan't attend on the date or time listed? Sign up anyway!  This webinar includes archive access for later viewing at your convenience.\n \nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:Marketing and Outreach: Creating Engagement and Awareness<br /><br />10/15/25 10:00 AM EST - 10/15/25 11:15 AM EST<br />Description:<br />Explore how library marketing and communications intersect with community engagement to build stronger connections with your audience. In this webinar, participants will identify goals for awareness, engagement, and usage while creating a comprehensive &ldquo;map&rdquo; of the library&rsquo;s community touchpoints. Learn strategies to communicate consistently, craft compelling content, and strengthen partnerships for maximum impact. This session provides actionable steps to enhance engagement and ensure alignment with your library&rsquo;s strategic priorities.<br />
<br />
<strong>Learning Objectives:</strong>
<ul>
	<li>Identify and define outreach, marketing, and engagement goals aligned with their library&rsquo;s mission.</li>
	<li>Map out key community touchpoints and explore techniques to build and sustain partnerships that increase visibility and usage.&nbsp;</li>
	<li>Leave with practical tools and next steps tailored to their own library context.</li>
</ul>
<strong>Presenter:</strong><br />
<br />
<em><img alt="" src="https://neo-rls.org/photos/Anderson_05192025095235.JPG" style="float:left; margin:5px 15px; width:100px" />Cordelia Anderson</em> has a strong reputation as a thought leader and communications professional in the library industry. She is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results from ALA Editions, and has received recognition such as Library Journal Marketer of the Year (2016) and John Cotton Dana awards (2016 and 2006). She has served as a jury member for the John Cotton Dana PR award; an advisory board member for UNC Charlotte&rsquo;s Atkins Library; and a board member for the Library Marketing &amp; Communications Conference.&nbsp;Cordelia worked in public libraries for 15 years, serving for a decade as Director of Marketing &amp; Communications at Charlotte Mecklenburg Library.<br />Details:<br /><font face="Verdana" size="2"><font face="Verdana" size="2">Who should attend:&nbsp; Anyone wanting to know more about&nbsp;marketing and community engagement<br />
Competencies:&nbsp; Community Engagement and Marketing</font></font><br />
<br />
Non-Member Cost: &nbsp; &nbsp;&nbsp; $40<br />
NEO-RLS&nbsp;Bronze Member Cost:&nbsp; $24<br />
NEO-RLS Silver Member Cost:&nbsp; &nbsp;FREE<br />
NEO-RLS Gold Member Cost:&nbsp; &nbsp; FREE<br />
NEO-RLS Individual Member Cost:&nbsp; $20<br />
<br />
<font face="Verdana" size="2">Can't attend on the date or time listed? Sign up anyway!&nbsp;&nbsp;</font>This webinar includes archive access for later viewing at your convenience.<br />
&nbsp;<br />
<font face="Verdana" size="2"><font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font></font><br />Location:<br />Online via Zoom<br /><br />,  
PRIORITY:3
TRANSP:TRANSPARENT
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