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PRODID://NEOL//246492
BEGIN:VEVENT
DTSTAMP:20260516T233304
VTIMEZONE:America/New_York
DTSTART:20220309T150000Z
DTEND:20220309T160000Z
UID:246492
SUMMARY:Library Summer Program Marketing Crash Course
LOCATION:Online via Zoom
DESCRIPTION:Library Summer Program Marketing Crash Course\n\n03/09/22 10:00 AM EST\n - 03/09/22 11:00 AM EST\Description:\nCari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.\n\nLearning Objectives:\n\n	Learn the value of going “all in” on summer library programs\n	Reframe your summer marketing mindset\n	Tips to engage your staff\n\nPresenter:\n\nCari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.\n \Details:\nWho Should Attend:  Anyone interested in learning more about marketing summer reading\nCompetency:  Marketing\n\nNon-Member Cost:      $40\nNEO-RLS Bronze Member Cost:  $24\nNEO-RLS Silver Member Cost:   FREE\nNEO-RLS Gold Member Cost:    FREE\nNEO-RLS Individual Member Cost:  $20\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:Library Summer Program Marketing Crash Course<br /><br />03/09/22 10:00 AM EST - 03/09/22 11:00 AM EST<br />Description:<br />Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.<br />
<br />
<strong>Learning Objectives:</strong>
<ul>
	<li>Learn the value of going &ldquo;all in&rdquo; on summer library programs</li>
	<li>Reframe your summer marketing mindset</li>
	<li>Tips to engage your staff</li>
</ul>
<strong>Presenter:</strong><br />
<br />
<em><img alt="" src="https://neo-rls.org/photos/83570_01042022112634.jpg" style="margin: 5px 15px; float: left; width: 100px;" width="100" />Cari Hillman</em> has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.<br />
&nbsp;<br />Details:<br />Who Should Attend:&nbsp; Anyone interested in learning more about marketing summer reading<br />
Competency:&nbsp; Marketing<br />
<br />
Non-Member Cost: &nbsp; &nbsp;&nbsp; $40<br />
NEO-RLS&nbsp;Bronze Member Cost:&nbsp; $24<br />
NEO-RLS Silver Member Cost:&nbsp; &nbsp;FREE<br />
NEO-RLS Gold Member Cost:&nbsp; &nbsp; FREE<br />
NEO-RLS Individual Member Cost:&nbsp; $20<br />
<br />
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.<br />
<br />
<font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font><br />Location:<br />Online via Zoom<br /><br />,  
PRIORITY:3
TRANSP:TRANSPARENT
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