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PRODID://NEOL//227483
BEGIN:VEVENT
DTSTAMP:20260508T161133
VTIMEZONE:America/New_York
DTSTART:20220316T140000Z
DTEND:20220316T150000Z
UID:227483
SUMMARY:Fundraising 501:  Developing effective marketing strategies and compelling messages to attract, engage and retain donors 
LOCATION:Online via Zoom
DESCRIPTION:Fundraising 501:  Developing effective marketing strategies and compelling messages to attract, engage and retain donors \n\n03/16/22 10:00 AM EST\n - 03/16/22 11:00 AM EST\Description:\nYour donors and prospective donors are bombarded with information – just like the rest of us. In fact, the average person encounters an estimated 6,000-10,000 marketing messages/ads per day both online and in person. Participants in this session will learn ways their organization can reach donors through the everyday noise and distractions. \n \nLearning Objectives – Participants will: \n\n	Learn the importance of developing constituent personas\n	Understand how developing donor-centered language is essential to attracting new and ongoing gifts\n	Learn best practices in aligning messaging with where donors are in the giving process\n\n Presenter:\n\nAmy Wong, president, Dot Org Solutions, believes the world is a better place because of the special work nonprofits do for our communities, making them better places to live, work and raise families. As president of Dot Org Solutions, she is a champion for small businesses for the role they play in creating jobs, delivering important products and services, and keeping the economy strong. Her goal for nonprofits and small businesses is to get the recognition they deserve for the role they play in the success of our communities. She supports this goal through volunteer activities, mentoring other business owners and the relationships the Dot Org team develops with its clients and partners.\n\n \Details:\nWho Should Attend:  Anyone interested in learning more about marketing strategies for fundraising\nCompetency:  Fundraising\n\nNon-Member Cost:      $40\nNEO-RLS Bronze Member Cost:  $24\nNEO-RLS Silver Member Cost:   FREE\nNEO-RLS Gold Member Cost:    FREE\nNEO-RLS Individual Member Cost:  $20\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nThis event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline via Zoom\n\n,
X-ALT-DESC;FMTTYPE=text/html:Fundraising 501:  Developing effective marketing strategies and compelling messages to attract, engage and retain donors <br /><br />03/16/22 10:00 AM EST - 03/16/22 11:00 AM EST<br />Description:<br />Your donors and prospective donors are bombarded with information &ndash; just like the rest of us. In fact, the average person encounters an estimated 6,000-10,000 marketing messages/ads per day both online and in person. Participants in this session will learn ways their organization can reach donors through the everyday noise and distractions.&nbsp;<br />
&nbsp;<br />
<strong>Learning Objectives &ndash; Participants will:<u> </u></strong>
<ul>
	<li>Learn the importance of developing constituent personas</li>
	<li>Understand how developing donor-centered language is essential to attracting new and ongoing gifts</li>
	<li>Learn best practices in aligning messaging with where donors are in the giving process</li>
</ul>
&nbsp;<strong>Presenter:</strong><br />
<br />
<em><img alt="" src="https://neo-rls.org/photos/75658_05202021111352.jpg" style="width: 100px; margin: 5px 15px; float: left;" width="100" />Amy Wong</em>, president,&nbsp;Dot Org Solutions,&nbsp;believes the world is a better place because of the special work nonprofits do for our communities, making them better places to live, work and raise families. As president of Dot Org Solutions, she is a champion for small businesses for the role they play in creating jobs, delivering important products and services, and keeping the economy strong. Her goal for nonprofits and small businesses is to get the recognition they deserve for the role they play in the success of our communities. She supports this goal through volunteer activities, mentoring other business owners and the relationships the Dot Org team develops with its clients and partners.<br />
<br />
&nbsp;<br />Details:<br />Who Should Attend:&nbsp; Anyone interested in learning more about marketing strategies for fundraising<br />
Competency:&nbsp; Fundraising<br />
<br />
Non-Member Cost: &nbsp; &nbsp;&nbsp; $40<br />
NEO-RLS&nbsp;Bronze Member Cost:&nbsp; $24<br />
NEO-RLS Silver Member Cost:&nbsp; &nbsp;FREE<br />
NEO-RLS Gold Member Cost:&nbsp; &nbsp; FREE<br />
NEO-RLS Individual Member Cost:&nbsp; $20<br />
<br />
Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.<br />
<br />
<strong><em>This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.</em></strong><br />
<br />
<font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font><br />Location:<br />Online via Zoom<br /><br />,  
PRIORITY:3
TRANSP:TRANSPARENT
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