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PRODID://NEOL//137102
BEGIN:VEVENT
DTSTAMP:20260415T224738
VTIMEZONE:America/New_York
DTSTART:20170315T140000Z
DTEND:20170315T150000Z
UID:137102
SUMMARY:Introduction to Content Marketing
LOCATION:Online, Via Adobe Connect
DESCRIPTION:Introduction to Content Marketing\n\n03/15/17 10:00 AM EST\n - 03/15/17 11:00 AM EST\Description:\n"Has your library been promoting itself online through various social media channels (blogs, Facebook, etc.)? Have you seen mixed results? One way to be more effective online is by moving beyond the promotional mindset of traditional marketing and by embracing a different way of creating content that will engage and help serve the needs of your community. Are you ready to make your library’s online efforts more effective? Welcome to content marketing.\n\nContent marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy."\n\nPresenter:  Laura Solomon, Library Services Manager, Ohio Public Library Information Network and author of The Librarian's Nitty Gritty Guide to Content Marketing and Doing Social Media So It Matters: A Librarian's Guide.\n \Details:\nYou will receive an email the afternoon prior to the webinar which will include your link to attend.\n\nCompetency:  Marketing\n\nGEO Cost:      $40\nBronze Cost:  $36\nSilver Cost:    $24\nGold Cost:    FREE\n\nIt’s never too late to save your library money. NEO Memberships are pro-rated! Call us today to join.\Location:\nOnline\nVia Adobe Connect\n,
X-ALT-DESC;FMTTYPE=text/html:Introduction to Content Marketing<br /><br />03/15/17 10:00 AM EST - 03/15/17 11:00 AM EST<br />Description:<br />&quot;Has your library been promoting itself online through various social media channels (blogs, Facebook, etc.)? Have you seen mixed results? One way to be more effective online is by moving beyond the promotional mindset of traditional marketing and by embracing a different way of creating content that will engage and help serve the needs of your community. Are you ready to make your library&rsquo;s online efforts more effective? Welcome to content marketing.<br />
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Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy.&quot;<br />
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Presenter:&nbsp; Laura Solomon, Library Services Manager, Ohio Public Library Information Network and author of The Librarian's Nitty Gritty Guide to Content Marketing and Doing Social Media So It Matters: A Librarian's Guide.<br />
&nbsp;<br />Details:<br /><span style="color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;">You will receive an email the afternoon prior to the webinar which will include your link to attend.</span><br />
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Competency:&nbsp; Marketing<br />
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<font face="Verdana" size="2"><font face="Verdana" size="2"><span style="font-size: small; font-family: Verdana;">GEO Cost: &nbsp; &nbsp;&nbsp; $40</span><br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
<span style="font-size: small; font-family: Verdana;">Bronze Cost:&nbsp; $36</span><br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
<span style="font-size: small; font-family: Verdana;">Silver Cost:&nbsp;&nbsp;&nbsp; $24</span><br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
<span style="font-size: small; font-family: Verdana;">Gold Cost:&nbsp;&nbsp;&nbsp; FREE</span><br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
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<strong><font face="Verdana" size="2" style="box-sizing: border-box; font-family: Verdana; font-size: small;"><font face="Verdana" size="2" style="box-sizing: border-box;"><font face="Verdana" size="2" style="box-sizing: border-box;"><font face="Verdana" size="2" style="box-sizing: border-box;"><font face="Verdana" size="2" style="box-sizing: border-box;"><em style="box-sizing: border-box;">It&rsquo;s never too late to save your library money. NEO Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font></font><br />Location:<br />Online<br />Via Adobe Connect<br />,  
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