BEGIN:VCALENDAR VERSION:2.0 CALSCALE:GREGORIAN METHOD:PUBLISH PRODID://NEOL//189541 BEGIN:VEVENT DTSTAMP:20260514T143537 VTIMEZONE:America/New_York DTSTART:20200422T140000Z DTEND:20200422T150000Z UID:189541 SUMMARY:RA Rethink: Merchandising and Upselling Edition LOCATION:Online via Adobe Connect DESCRIPTION:RA Rethink: Merchandising and Upselling Edition\n\n04/22/20 10:00 AM EST\n - 04/22/20 11:00 AM EST\Description:\nIf someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.\n \nLearning Objectives:\n\n Learn how to get all library staff involved with creating displays and promoting your collections\n Understand the value of creating a participatory patron experience\n Be able to promote library services and programs from every service point\n\nPresenter:\n\nBecky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up.  She trains library staff all over the world on how to match books with readers through the local public library.  She runs the critically acclaimed RA training blog RA for All.  She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and content for Library Journal. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is currently hard at work on the 3rd Edition. She is a proud member of the Horror Writers Association and currently serves as the Association’s Secretary and organizer of their annual LIbrarians’ Day. You can follow Becky on Twitter @RAforAll. \Details:\nWho Should Attend:  Anyone interested in learning more about upselling\n\nCompetency:  Readers' Advisory and Customer Service\n\nGEO Cost:      $40\nBronze Cost:  $24\nSilver Cost:    FREE\nGold Cost:     FREE\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nThis event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline via Adobe Connect\n\n, X-ALT-DESC;FMTTYPE=text/html:RA Rethink: Merchandising and Upselling Edition

04/22/20 10:00 AM EST - 04/22/20 11:00 AM EST
Description:
If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.
 
Learning Objectives: Presenter:

Becky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up.  She trains library staff all over the world on how to match books with readers through the local public library.  She runs the critically acclaimed RA training blog RA for All.  She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and content for Library Journal. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is currently hard at work on the 3rd Edition. She is a proud member of the Horror Writers Association and currently serves as the Association’s Secretary and organizer of their annual LIbrarians’ Day. You can follow Becky on Twitter @RAforAll. 
Details:
Who Should Attend:  Anyone interested in learning more about upselling

Competency:  Readers' Advisory and Customer Service

GEO Cost:      $40
Bronze Cost:  $24
Silver Cost:    FREE
Gold Cost:     FREE

Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.

This event is supported by the State Library of Ohio with federal funds from the Institute of Museum and Library Services.

It’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.
Location:
Online via Adobe Connect

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