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CALSCALE:GREGORIAN
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PRODID://NEOL//176459
BEGIN:VEVENT
DTSTAMP:20260408T000817
VTIMEZONE:America/New_York
DTSTART:20190418T140000Z
DTEND:20190418T150000Z
UID:176459
SUMMARY:Increase Library Usage Through Strategic Merchandising 
LOCATION:Online, Via Adobe Connect
DESCRIPTION:Increase Library Usage Through Strategic Merchandising \n\n04/18/19 10:00 AM EST\n - 04/18/19 11:00 AM EST\Description:\nThere's a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn't have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively with pro tips and lots of photographic examples.\n\nLearning Objectives:\n\n	Learn the difference between creating displays and doing merchandising\n	Understand how the magic of merchandising can increase library usage and circulation\n	Realize what turns people off and keeps them from entering your building\n	View photos of great (and not-so-great) merchandising from libraries around the world\n	Realize how merchandising, signage, and displays affect the user experience (UX)\n\n \nPresenter: \n\nKathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.  Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.\n \n \Details:\nWho should attend:  Anyone interested in strategic merchandising\nCompetency:  Marketing and Collection Management\n\nGEO Cost:      $40\nBronze Cost:  $24\nSilver Cost:    FREE\nGold Cost:     FREE\n\nCan't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.\n\nIt’s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.\Location:\nOnline\nVia Adobe Connect\n,
X-ALT-DESC;FMTTYPE=text/html:Increase Library Usage Through Strategic Merchandising <br /><br />04/18/19 10:00 AM EST - 04/18/19 11:00 AM EST<br />Description:<br />There's a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn't have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively with pro tips and lots of photographic examples.<br />
<br />
<strong>Learning Objectives:</strong>
<ul>
	<li>Learn the difference between creating displays and doing merchandising</li>
	<li>Understand how the magic of merchandising can increase library usage and circulation</li>
	<li>Realize what turns people off and keeps them from entering your building</li>
	<li>View photos of great (and not-so-great) merchandising from libraries around the world</li>
	<li>Realize how merchandising, signage, and displays affect the user experience (UX)</li>
</ul>
&nbsp;<br />
<strong>Presenter:&nbsp;</strong><br />
<br />
<em>Kathy Dempsey</em> wrote the popular how-to tome <em>The Accidental Library Marketer </em>and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.&nbsp;&nbsp;Kathy has been the Editor of <em>Marketing Library Services </em>newsletter for 25 years, and was formerly Editor-in-Chief of <em>Computers in Libraries </em>magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.<br />
&nbsp;<br />
&nbsp;<br />Details:<br /><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2">Who should attend:&nbsp; Anyone interested in strategic merchandising<br />
Competency:&nbsp; Marketing and Collection Management<br />
<br />
<font face="Verdana" size="2"><font face="Verdana" size="2">GEO Cost: &nbsp; &nbsp;&nbsp; $40<br />
Bronze Cost:&nbsp; $24<br />
Silver Cost:&nbsp;&nbsp;&nbsp; FREE<br />
Gold Cost:&nbsp; &nbsp; &nbsp;FREE</font></font></font></font></font></font><br />
<br />
<font face="Verdana" size="2"><font face="Verdana" size="2">Can't attend on the date or time listed? Sign up anyway! All of our webinars include archive access for later viewing at your convenience.</font></font><br />
<br />
<font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><strong><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><font face="Verdana" size="2"><em>It&rsquo;s never too late to save your library money. NEO-RLS Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font></font></font></font></font></font><br />Location:<br />Online<br />Via Adobe Connect<br />,  
PRIORITY:3
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